*This blog post will be about food and not about Emanuel Rosen’s Anatomy of a Buzz Revisited.
I consider myself a certified foodie. As I have mentioned in my first post, food is my passion, that’s why I have named this blog as such. Everywhere I go, I always make it a point to try out something which makes the province or the city known for. Just like the pancit in Cabagan, Isabela. Or even the halo halo in Pampanga (Razon’s). For the people who live in these areas, these were always included in their menu during occasions. For foodies (like me
), we go to these areas just to savor the food right from where it originated (because it tastes different when it is already out there for everyone’s consumption and being treated as a ‘fast food’).
But nowadays, I do not have the luxury of traveling that far. I now have to search around the metro where I can eat delicious and sumptuous meals.
That’s when I found out about Toastbox.
It was one fine afternoon at our tambayan when all of a sudden my orgmates were talking about this restaurant they just went to. This thing didn’t end there.The topic about Toastbox had the longest conversation thread in our Facebook groups page. Apparently, this restaurant offers a different kind of coffee and tea (which they said I should try when I go there). I then googled the restaurant’s name and all I can see is that other people are also craving about it. The next day, I made sure to try it to test their opinions.

A screenshot of their fan page.
That’s when I remembered the book of Emanuel Rosen. I actually learned so much from it. My only regret is that I should have finished reading it before I went on with my first Comm Plan for this semester (good thing there is another chance to redeem myself
). This book is very helpful for organizations (both starting and established ones) on how they should go about advertising or marketing their brand. Or even just creating a buzz about them.
With the situation I had, I must say that my orgmates were the “expert hubs”. They were the ones who had a first hand experience about the food and services the restaurant has to offer. I also think that they have an impeccable taste when it comes to food so I easily trust their judgment.
When I searched for their presence online, there were some negative comments about the poor service a branch had. Good thing that the administrator of the page was able to address that concern appropriately and quickly.
When I went there, I was surprised that unlike the comment of a fan (who said that they have poor service), I actually experienced a good one. They even asked me if I want the eggs in my toastbox set to soft-boiled, hard-boiled, or scrambled.
All in all, I can say that Toastbox handled their buzz quite perfectly (it is evident in the growing number of customers). This buzz about Toastbox will continue on if they will be able to follow the principles stated in the book:
Honesty of relationships
Honesty of opinion
Honesty of identity
Taking responsibility
Respecting the rules of any media used